About CB5 | CB5 - The Big Five Personality Test

About CB5

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What is Personality?
Personality is the unique way in which an individual thinks, feels and behaves. These patterns of behaviour are typically persistent over time. These characteristics are responsible for individual differences between people.

Allport and Odbert (1936) conducted a seminal lexical study of personality terms from the unabridged English dictionary to describe individual differences. They identified 18,000 words. This was clearly a “Semantic Nightmare” and has kept psychologists working for a very long time. Several attempts have been made since then to measure personality.

In the 1980’s researchers in the field of personality assessment were faced with a bewildering array of personality scales to choose from with little guidance and no organizing theory or framework at hand. What made matters worse was that scales with the same name might measure different concepts and scales with different names might measure the same concept. Although diversity and scientific pluralism can be useful, systematic accumulation of findings and communication among researchers had become impossible amidst a cacophony of competing concepts and scales. What personality psychology lacked was a descriptive model or a taxonomy of its subject matter.

A taxonomy would permit researchers to study the specified domains of related personality characteristics rather than examining separately the particular dimensions that make human beings individual and unique. An accepted taxonomy would also facilitate the accumulation and communication of empirical findings by having a common vocabulary or nomenclature.

Tupes and Cristal, Norman, Borgatta, Digman and many others researched on clustering the personality factors identified earlier by Allport, Cattell and Eysenck. After decades of research there is now a growing consensus on a general taxonomy of personality traits – The Big Five personality dimensions. These factors do not represent a theoretical perspective but were derived from analyses of natural-language terms people use to describe themselves and others. The Big Five factors were discovered through a statistical procedure called factor analysis, which was used to analyze how ratings of various personality traits are correlated in humans.

In 1981, Goldberg termed them the “Big Five” not to reflect their intrinsic greatness but to emphasize that each one was extremely broad. Thus the Big Five model does not imply that personality can be reduced to 5 factors. Rather, it states that these 5 personality dimensions represent personality at a very broad level of abstraction. Each dimension summarizes a large number of distinct, more specific personality characteristics.

Several attempts have been made to measure personality traits using questionnaires. The availability of so many instruments to measure the Big Five makes it clear that there is no single instrument that represents the gold standard. The most exhaustive measure is the NEO –PI developed by Costa & McCrae (1985). The original derivations relied heavily on American and Western European samples. Researchers are still examining the extent to which the Big Five structure generalizes across cultures.

The CB5 is an Indian attempt to measure the Big Five using Indian norms.
CB5 is an online Psychometric Personality test

What is a Psychometric test?
Psychometric test is any standardized tool used to measure intelligence, skills, ability, aptitude, interests and personality characteristics

After decades of research there is now a growing consensus on a general taxonomy of personality traits –
The Big Five Personality dimensions. These factors do not represent a theoretical perspective but were derived from analyses of natural-language terms people use to describe themselves and others.

Several attempts have been made to measure personality traits using questionnaires. The availability of so many instruments to measure the Big Five makes it clear that there is no single instrument that represents the gold standard. The most exhaustive measure is the NEO–PI developed by Costa & McCrae (1985). The original derivations relied heavily on American and Western European samples.

The CB5 is an Indian attempt to measure the Big Five using Indian samples. The test was developed in 2010. To date, the test has been taken by more than 10000 people across India. The norm group has Students and faculty from Science, Arts, Commerce disciplines, MBA schools, Engineering colleges, Architects, Employees from Manufacturing, Banking, IT, BPO, Healthcare, Pharma industries and a wide spectrum of users.

CB5 is an online implementation of the BIG 5 model with an easy to remember acronym: C-A-N-O-E representing the Five Factors or Scales of CB5:


Conscientiousness How one works towards one’s goals
AgreeablenessHow accommodating one is with others
Negative Emotionality How one deals with and responds to stress
OpennessHow open one is to new experiences
ExtraversionHow much people interaction one likes

CB5 maps for an individual a profile report on Five Factors C-A-N-O-E and 25 sub-traits.

Salient Features of CB5

CB5 has 111 self rated items to be answered on 5 point Likert scale from Strongly Disagree to Strongly Agree.
It takes about 15 minutes to complete the test on-line.

The CB5 questionnaire is currently available in English, Hindi, Marathi, Gujarathi languages.
All the reports are generated in English.

CB5 is normed on INDIAN population between the ages of 14 – 75 years. CB5 has a coefficient alpha of 0.87.

The main purpose of the CB5 is to increase Self Awareness and Sensitize an individual to others who may have preferences different from his/her own. CB5 is a valuable measure of 'Personality Differences'.

Applications of CB5:

1. Self Awareness
2. Career Guidance
3. Developmental tool
4. Recruitment and Selection
5. Managerial Effectiveness
6. Team Building
7. Training Needs Analysis
8. Leadership Development
9. Executive Coaching

Two types of reports are generated. The Profile Reports and Special Shakti Reports.
a. CANOE+ Report giving a granular mapping of individual preferences on 5 + 25 sub scales, a total of 30 scales.
b. Special Shakti Reports like Manager Shakti, Operations Shakti, Sales Shakti, Leader Shakti and Career Shakti are also available.
c. Jodi Report mapping the profile of 2 individuals.

CB5 does not measure Performance.
Testimonials
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My son took the CB5 test & looking at the comprehensive analytical report received, I decided to take the test myself. It is a clear set ...read more
Dr.Manisha Patwardhan
Consultant Pathologist & Quality Manager(Golwilkar Metropolis Health Services (I)Pvt Ltd)
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Incredibly close.I am looking forward to explore and learn the use of CB5 in my coaching and training assignments. Wishing all good things...read more
Anindya Roy
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Entire life and its minutest traits are captured in the CB5 profile. Extremely pleased to finally get to know WHY few things in me were. as they are; ...read more
Ram Kakani
Professor, XLRI Jamshedpur.
Director, Medinfi Private Limited.
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